![]() ![]() How the physician community reacts could be pivotal for one of New York's most promising health-technology companies, which since its 2007 founding has raised $223 million from such investors as Salesforce CEO Marc Benioff, Amazon CEO Jeff Bezos, Goldman Sachs and Khosla Ventures. Zocdoc had pitched the change as a way to attract suburban, rural and other practices that don't have enough patients to justify paying Zocdoc a flat monthly fee. ![]() The change means doctors who attract lots of new patients through the site will end up paying more. On July 1 the company started charging for a patient's initial booking rather than a monthly fee. Local doctors and medical groups are sick over recent changes Zocdoc made to its pricing policy. ![]()
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